Do you remember how many times you exchanged notes with your classmates? How many times your mom promised chocolate if you finish your homework? Well, we can certainly apply this business model; in fact have been doing this phenomenal exchange practice since our childhood.
Barter, the world’s oldest and the most basic way of doing business, dates back many centuries when there was no currency. Individuals & communities used to trade their product or service in exchange of goods or service they needed.
Today, Barter industry is growing at exponential rate and this concept is practiced globally. Almost, 60% of the fortune 500 companies practice barter in more sophisticated manner through professionally managed network. About $12 billion worth of business to business bartering happens each year around the world.